DUBAI, United Arab Emirates, August 17, 2026 – Xpress Automation Group has announced that Xpress Automation, SmartFix and XDG will progressively come together under Addenda, establishing a unified technology brand for the group as it expands its AI-powered solutions across industries and international markets.
The move reflects how the business has evolved since its early stages. What began as distinct brands serving different technology needs has developed into a broader portfolio of digital solutions serving organizations across multiple industries and markets.
Bringing these businesses together under Addenda will create greater clarity around the group’s direction, simplify how customers and partners engage with its solutions, and provide a stronger and more scalable foundation for future expansion.
The transition brings the group’s technology businesses under a single commercial identity. Existing customer relationships, services and commitments will continue to be supported throughout the transition.
One Brand, Broader Capabilities
Under Addenda, the group will continue to develop solutions across automotive, insurance, healthcare, property management and enterprise operations, supported by capabilities in artificial intelligence, automation, data and digital workflow management.
Addenda is being built as an AI-first technology company, with artificial intelligence embedded across its products, platforms and solutions. This includes AI agents designed to support conversational, analytical and task-based workflows across both customer-facing and internal business operations.
The company’s product strategy is centered around a modular approach, allowing organizations to adopt individual solutions based on their immediate requirements while retaining the ability to connect additional capabilities as their needs evolve.
This approach enables Addenda to support customers at different stages of digital transformation, from focused operational use cases to broader, integrated technology environments.
The consolidation also provides the group with a consistent platform from which to enter new markets, industries and use cases without creating separate identities for each new solution or business area.
Building on the Businesses Behind Addenda
Xpress Automation, SmartFix and XDG have each contributed to the technology, experience and market presence that form Addenda today.
Xpress Automation has supported the group’s broader automation, enterprise technology and digital transformation activities.
SmartFix has established a presence within automotive aftersales and repair operations, supporting the digitalization of workshops and repair processes.
XDG has contributed to software development, digital engineering and technology capabilities supporting the group’s growing product portfolio.
Under the new brand structure, the experience, technology and relationships developed through these businesses will progressively be represented through Addenda.
For existing customers and partners, the transition is designed to provide continuity while creating a simpler and more consistent experience across products, communications and digital channels.
A Platform for the Next Stage of Growth
The transition to Addenda also supports the group’s continued investment in talent. As the company expands across markets and industries, the unified brand will help Addenda attract, develop and retain strong technology, product and commercial talent, while creating broader opportunities for people to grow within an increasingly international organization.
“Addenda represents the company we have evolved into and the company we are building for the future. We started by solving specific operational challenges, but our technology, capabilities and ambitions have expanded significantly. AI is now at the core of how we build; from specialized industry solutions to intelligent agents designed around real business needs. Bringing our capabilities together under one Addenda identity gives us the foundation to move faster, expand across sectors and geographies, and create greater long-term value for our customers and partners,” said Dr. Anas Kharboutly, Group CEO.
The transition to Addenda will be introduced progressively across the group’s digital presence, communications, products and customer-facing materials.
The group will continue to support its existing customers and partners throughout the transition while expanding the Addenda portfolio and its presence across international markets.
About Addenda
Addenda is an AI-first technology company building intelligent software, automation and digital solutions for organizations across multiple industries.
Its portfolio combines specialized industry solutions with artificial intelligence, data, automation and modular technology capabilities designed to help organizations digitize operations, improve decision-making and automate complex workflows.
Addenda’s solutions span automotive, insurance, healthcare, property management, enterprise operations and emerging use cases. The company operates across multiple international markets and continues to expand its technology portfolio into new industries and applications.
Media Contact
Marketing Team
Addenda
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www.addenda.ai
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